Kia Ora! I'm Julie 👋

I build, I optimise, I connect.
From backend engineering to eCommerce operations,
I design and automate end-to-end user experiences, building systems that scale
and drive business growth.

New Zealand

Valid Work Visa

About me

I bridge technology and operations turning backend logic, data insights, and eCommerce processes.

I see myself as a designer of systems and experiences who understands development, marketing, and customer support together. This broad perspective is why I am drawn to marketing automation and the way it can improve customer journeys.

I have managed and delivered successful eCommerce marketing campaigns by combining technical knowledge with strategic thinking.

With a strong focus on data analysis and customer-oriented development, I know how to identify the right direction and turn it into action.

I also enjoy taking on new technologies, platforms, and programming languages. I adapt quickly, grow continuously, and value feedback as an opportunity to innovate.

Problem solver: Proactive, passionate, and driven.
Team player: Strong collaboration skills honed in marketing.
Agile and adaptive: Quick to learn, quick to iterate, quick to improve.

Skills

Skills, tools, and technologies I work with:

Shopify

Power BI

PHP

Laravel

Java

Spring

Python

MySQL

Javascript

React

AWS

Docker

Node.js

Selenium

Git

Jira

Experiences

A brief overview of my recent roles:

eCommerce Specialist

Operate and optimise Shopify store performance, including product accuracy, SEO, promotions, and lifecycle email marketing.
Implement automation flows to streamline product, order, and customer workflows.
Analyse sales and customer data to generate insights, optimise campaigns, and enhance the end-to-end customer experience.

May 2025 - Dec 2025

Web Developer

Developed and maintained backend services for WMS/ERP systems.
Built a client support system, improving incident tracking, automated alerts, and troubleshooting.
Contributed to the migration of a legacy system from Java to PHP 8.0.

Dec 2023 - Jan 2025

Online Marketing Specialist

Designed and developed an eCommerce platform based on consumer behaviour analysis.
Optimised online sales through data-driven pricing and promotional strategies.
Analyzed data based on pharmaceutical ERP systems and forecasted demand.

Oct 2021 - Jun 2023

Work

Some of the noteworthy projects I have built:

Babycity

Designed and built a custom Gift Registry landing page to improve the gifting and discovery experience for expecting parents. Implemented front-end development updates to support usability, layout consistency, and responsiveness.

HTML

CSS

Shopify Liquid

JavaScript

WITHWORKS

A platform for comprehensive WMS management, covering the entire process from order placement to sales, inbound processing, packing, shipping, and tracking for numerous clients.

PHP

Laravel

Java

React

MySQL

JavaScript

Oracle

Jira

HelpDesk

Managed a dedicated enquiry platform, providing real-time support to resolve customer inquiries, troubleshoot issues, and develop new features to improve functionality.

PHP

Laravel

MySQL

JavaScript

Education